In the dynamic and ever-evolving landscape of business, effective marketing is the lifeblood of success. Whether you’re a new business looking to make a bold entrance into the industry or an established property seeking to maintain your competitive edge, crafting a well-defined marketing plan is the compass that guides you toward your goals.
Holistic Approach: We don’t believe in isolated marketing efforts. Instead, we offer holistic marketing plans that seamlessly integrate various channels and tactics, ensuring your message reaches your audience consistently and effectively.
Customization: Your business is unique, and so should your marketing plan be. We work closely with you to select a plan and create a strategy that suits your specific needs, objectives, and budget.
Data-Driven Insights: We love data because it doesn’t lie. Our strategies are fueled by insights, enabling us to make informed decisions and continuously optimize your marketing efforts for maximum ROI.
Transparency: We believe in open and transparent communication. You’ll always know what we’re doing, why we’re doing it, and how it’s benefiting your business.
We offer a number of marketing plans depending on where you are in your marketing journey and how much you want to be involved.
This is an excellent option for businesses that want expert guidance but still handle some marketing tasks themselves. This plan provides hands-on consulting, strategy, and execution to keep your marketing efforts on track.
We assist with content creation, social media, email marketing, blog writing, and other key marketing activities. We also help with design, training, and any other tasks that arise as needed. We meet bi-weekly to set priorities and ensure your marketing stays consistent and effective.
This plan gives you up to 10 hours of our time per month.
Perfect for businesses looking for a done-for-you marketing solution. Whether you’re an established business or transitioning from another agency, this plan ensures that marketing tasks are taken off your plate so you can focus on running your business.
In addition to everything in the Basics plan, we also assist with:
✔️ Ad Management – Social media ads, PPC campaign oversight
✔️ Marketing Budget Planning – Helping you allocate and optimize your marketing spend
✔️ Directory & Listing Management – Keeping your online presence consistent
✔️ Additional Custom Tasks – Whether it’s graphic design, training, or campaign execution, we step in where needed
This plan gives you up to 12 hours of our time per month.
Designed for businesses that need a comprehensive marketing strategy and execution plan. Whether launching a new business or revamping an existing one, this plan provides an intensive, hands-on approach to building and optimizing your marketing efforts.
This plan includes everything in the Pro plan, plus:
✔️ Full Marketing Strategy Development – Custom plans to drive growth
✔️ Branding & Positioning Assistance – Logo, messaging, and identity guidance
✔️ SEO & Website Optimization – Improving visibility and search rankings
✔️ Expanded Content Marketing – Blog posts, newsletters, and long-form content
✔️ Additional Custom Tasks – More flexibility to tackle evolving needs
This plan gives you up to 15 hours of our time each month.
Additional time on any plan or special projects for monthly marketing clients is billed at a discounted rate of $185 per hour. The regular hourly rate is $275 per hour.
We understand that your marketing needs may change over time. After the first three months, you can move between upgrading or downgrading plans based on your current business goals and workload. This ensures you always have the right level of support without being locked into a plan that no longer fits your needs.
Our Google PPC team has been able to save money for our clients by evaluating the keywords they are bidding on and the ads they are running. If you feel like you are not getting the return on your investment or that Pay Per Click is just not working for you, then we can evaluate your campaigns and give you feedback and let you know if we are able to help. We have found that many times PPC accounts are created and left just to run. We often find negative keywords that cost you money with no return. If you are new to PPC, we will set your accounts up for success and help you keep on top of your ads and keywords. PPC accounts can be turned on or off depending on your business needs.
Email marketing for hotels and bed and breakfasts has proven again and again to bring results if it is done regularly. We find that our best results come when we tie an email campaign into giving information about the area or a property promotion or news. We see big spikes in traffic to the website during this time and an increase in bookings. It is a great way to stay in touch with clients on a regular basis and keep you fresh in their minds when they are looking for that next getaway.
Consistency is the key to successful email marketing campaigns.
“When our boutique Lodge was nearly destroyed by a vicious volcano’s effect on room sales, Liz guided us through crisis management with the skill we needed to outperform our competitors.” Sheri Staak, Volcano Village Lodge