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In the dynamic and ever-evolving landscape of business, effective marketing is the lifeblood of success. Whether you’re a new business looking to make a bold entrance into the industry or an established property seeking to maintain your competitive edge, crafting a well-defined marketing plan is the compass that guides you toward your goals.
Holistic Approach: We don’t believe in isolated marketing efforts. Instead, we offer holistic marketing plans that seamlessly integrate various channels and tactics, ensuring your message reaches your audience consistently and effectively.
Customization: Your business is unique, and so should your marketing plan be. We work closely with you to select a plan and create a strategy that suits your specific needs, objectives, and budget.
Data-Driven Insights: We love data because it doesn’t lie. Our strategies are fueled by insights, enabling us to make informed decisions and continuously optimize your marketing efforts for maximum ROI.
Transparency: We believe in open and transparent communication. You’ll always know what we’re doing, why we’re doing it, and how it’s benefiting your business.
We offer a number of marketing plans depending on where you are in your marketing journey and how much you want to be involved.
A good option for those that like to manage marketing tasks themselves and are looking for expert guidance. This is a budget option plan to help you stay on track each month with your marketing. You will get assistance with blog writing, your email newsletter, and social media posts. We will meet bi-weekly and create a task list for the coming months.
This plan gives you up to 6 hours of our time per month.
This is a more do it for you plan. A great option for a business that is already established and needs marketing help or has been with another agency and is looking for a new marketing partner.
We know you are busy running your business and managing your staff so we take the marketing tasks off your hands and take care of them each month. In addition to the services in the basic plan you have the option with this plan for us to also manage your pay per click account, help you create a marketing budget, manage your directories, and run ads on social media.
This plan gives you up to 10 hours of our time per month.
If you are a new business or taking over a business that has not been doing any marketing we suggest this option. It includes a comprehensive marketing plan to get you out of the gate fast. We work with you on rate optimization, marketing budgets, branding, newsletters, blogging, content creation, website optimization, SEO and SEM, link building, and more.
This plan gives you up to 15 hours of our time each month.
Additional time on any plan, or special projects for monthly marketing clients is billed at a discounted rate of $175 per hour. The regular hourly rate is $250 per hour.
Our Google PPC team has been able to save money for our clients by evaluating the keywords they are bidding on and the ads they are running. If you feel like you are not getting the return on your investment or that Pay Per Click is just not working for you, then we can evaluate your campaigns and give you feedback and let you know if we are able to help. We have found that many times PPC accounts are created and left just to run. We often find negative keywords that cost you money with no return. If you are new to PPC, we will set your accounts up for success and help you keep on top of your ads and keywords. PPC accounts can be turned on or off depending on your business needs.
Email marketing for hotels and bed and breakfasts has proven again and again to bring results if it is done regularly. We find that our best results come when we tie an email campaign into giving information about the area or a property promotion or news. We see big spikes in traffic to the website during this time and an increase in bookings. It is a great way to stay in touch with clients on a regular basis and keep you fresh in their minds when they are looking for that next getaway.
Consistency is the key to successful email marketing campaigns.
“When our boutique Lodge was nearly destroyed by a vicious volcano’s effect on room sales, Liz guided us through crisis management with the skill we needed to outperform our competitors.” Sheri Staak, Volcano Village Lodge